Η στόχευση του facebook (Οδηγός στόχευσης κοινού στο facebook) μπορεί να αναλυθεί σε 8 βασικές κατηγορίες.
- Custom Audiences (Σε κάθε περίπτωση μπορούμε να δημιουργήσουμε ένα κοινό με βάση δικές μας λίστες μπορούμε να ανεβάσουμε ή κοινό με βάση retargeting.)
- Location (Πόλη, ΤΚ, χώρα, περιφέρεια)
- Age & Gender
- Demographics (εισόδημα, εργασία, γλώσσα, σχέση, εκπαίδευση, οικονομικά κα)
- Interests (Όλα τα ενδιαφέροντα πχ. brands, μουσική, διασημότητες κτλ)
- Behaviors (συνήθειες ταξιδιού, φιλανθρωπίες, online shopping habits, αγορά αυτοκινήτου..)
- More Categories (ειδικές κατηγορίες)
- Connections (συνδέσεις με σελίδες, εφαρμογές κτλ).
Ενδιαφέρον έχουν όλες οι κατηγορίες δημογραφικών:
Relationship
Show Relationship Targeting Options (Interested In, Relationship Status)
Interested In
Men
Men & Women
Unspecified
Women
Relationship Status
Single
In a relationship
Married
Engaged
Unspecified
Civil Union
Domestic Partnership
Open Relationship
Complicated
Separated
Divorced
Widowed
Education
Show Education Targeting Options (Education Level, Field of Study, Schools, Undergrad Years)
Education Level
Associate degree
College grad
Doctorate degree
High school grad
In college
In grad school
In high school
Master’s degree
Professional degree
Some college
Some grad school
Some high school
Unspecified
Field of Study
Lists of majors – very large list so try to target variations (eg finance, corporate finance, finance/accounting, finance & banking, etc.)
Schools
Very large list of schools – includes all levels from elementary school through college, and includes international schools as well.
Undergrad Years
Any years between 1980 to current can be selected.
Work / Job
Show Work Targeting Options (Employer, Job Titles, Industries, Office Type)
Employer
Open-ended list – be sure to use variations
Job Titles
Open-ended list – be sure to use variations
Industries
Administrative
Architecture and Engineering
Arts, entertainment, sports and media
Business and financial operations
Cleaning and maintenance
Community and social services
Computer and mathematics
Construction and extraction
Education and library
Farming, fishing and forestry
Food preparation and services
Government Employees
Healthcare and medical
IT and technical
Installation and repair
Legal
Management
Military
Nurses
Personal Care
Production
Protective Service
Retail
Sales
Science
Temporary and seasonal
Transportation and Moving
Veterans (US)
Office Type (Sourced from Epsilon and DLX/Mastercard)
Home office
Small business
Small office
Financial
Show Facebook Financial Targeting Options (Income, Net Worth)
Income (Sourced from Acxiom – “Income is either consumer self-reported through a survey or estimated based on a variety of demographic data such as age, occupation, home ownership, and a median income for the local area.”)
$30,000 – $40,000
$40,000 – $50,000
$50,000 – $75,000
$75,000 – $100,000
$100,000 – $125,000
$125,000 – $150,000
$150,000 – $250,000
$250,000 – $350,000
$350,000 – $500,000
Over $500,000
Net Worth (Sourced from Acxiom – Modeled based on age, income, presence of children, occupation, property data, vehicle data, investment interest and census median data.)
Liquid assets
$100K-$249K
$500K-$1MM
$250K-$499K
$1-$24,999
$25,000-$49,999
$50,000-$99,999
$1MM-$2MM
$2MM-$3MM
$3MM+
$1 – $100,000
$100,000 – $200,000
$200,000 – $500,000
$500,000 – $750,000
$750,000 – $1,000,000
$1,000,000 – $2,000,000
Over $2,000,000
Home
Show Home Targeting Options (Home Type, Home Value, Property Size, Square Footage, Year Built, Home Ownership, Household Composition)
Home Type (Sourced from Acxiom)
Apartment
Condo
Home value
$1,000,000 – $1,999,999
$100,000 – $199,999
$200,000 – $299,999
$300,000 – $499,999
$50,000 – $99,999
$500,000 – $699,999
$700,000 – $999,999
Less than $50,000
Over $2,000,000
Multi-family home
Property size
.26 – .59 acres
.60 – .99 acres
1 acre
11 – 20 acres
2 acres
21 – 40 acres
3 acres
4 acres
5 acres
6 – 10 acres
< .26 acres > 40 acres
Single
Square footage
1,000 – 1,249 sq. ft.
1,250 – 1,499 sq. ft.
1,500 – 1,749 sq. ft.
1,750 – 1,999 sq. ft.
2,000 – 2,499 sq. ft.
2,500 – 2,999 sq. ft.
3,000 – 3,499 sq. ft.
3,500 – 3,999 sq. ft.
4,000 – 4,999 sq. ft.
5,000 – 5,999 sq. ft.
6,000 – 6,999 sq. ft.
7,000 and over sq. ft.
750 – 999 sq. ft.
Less than 750 sq. ft.
Year home built
1900-1909
1910-1919
1920-1929
1930-1939
1940-1949
1950-1959
1960-1969
1970-1979
1980-1989
1990-1999
2000-2010
2011+
Home Ownership
First time homebuyer
Homeowners
Renters
Household Composition
Children in home
Empty nesters
Family-based Households
Grandparents
Housemate-based Households
New parents
New teen drivers
No children in home
Veterans in home
Working women
Young & hip
Young adults in home
Show Generation Targeting Options
Baby boomers (US)
Generation X
Millennials
Parents
Show Parental Status Targeting Options (Child’s Age, Mom’s Style)
All Parents
(0-12 months) New Parents
(01-02 Years) Parents with Toddlers
(03-05 Years) Parents with Preschoolers
(06-08 Years) Parents with Early School Age Children
(08-12 Years) Parents with Preteens
(13-18 Years) Parents with Teenagers
(18-26 Years) Parents with Adult Children
Expectant parents
Parents (All)
Moms
Big-city moms
Corporate moms
Fit moms
Green moms
Moms of grade school kids
Moms of high school kids
Moms of preschool kids
New Moms
Soccer moms
Stay-at-home moms
Trendy moms
Politics (US)
Show Political Targeting Options
Self reported (sourced from Epsilon)
Democrat
Democrat and Independent
Democrat and Republican
Democrat, Republican and Independent
Donate to conservative political causes
Donate to liberal political causes
Independent
Republican
Republican and Independent
US Politics (Active)
US Politics (Conservative)
US Politics (Liberal)
US Politics (Moderate)
US Politics (Very Conservative)
US Politics (Very Liberal)
Life Events
Show Life Event Targeting Options (Anniversaries, Jobs, Relationships, Engagements, Weddings,Birthdays, Etc.)
Anniversary within 30 Days
Away from family
Away from hometown
Friends of:
Friends of Anniversary within 30 Days
Friends of Newly Engaged
Friends of Newlywed
Friends of Recently Moved
Friends of Upcoming Birthday
Long distance relationship
New job
Newly engaged (1 year)
Newly engaged (3 months)
Newly engaged (6 months)
Newlywed (1 year)
Newlywed (3 months)
Newlywed (6 months)
Recently moved
Upcoming Birthday
Ακολουθούν οι κατηγορίες με τα ενδιαφέροντα:
Business and Industry
Show Business & Industry Targeting Options
Advertising
Agriculture
Architecture
Aviation
Banking
Investment banking
Online banking
Retail banking
Business
Construction
Design
Fashion design
Graphic design
Interior design
Economics
Engineering
Entrepreneurship
Health care
Higher education
Management
Marketing
Nursing
Online
Digital marketing
Display advertising
Email marketing
Online advertising
Search engine optimization
Social media
Social media marketing
Web design
Web development
Web hosting
Personal finance
Credit cards
Insurance
Investment
Mortgage loans
Real estate
Retail
Sales
Science
Small business
Entertainment
Show Entertainment Targeting Options (Games, Events, Music, Movies, Reading, TV)
Games
Action games
Board games
Browser games
Card games
Casino games
First-person shooter games
Gambling
Massively multiplayer online games
Massively multiplayer online role-playing games
Online games
Online poker
Puzzle video games
Racing games
Role-playing games
Shooter games
Simulation games
Sports games
Strategy games
Video games
Word games
Live events
Ballet
Bars
Concerts
Dancehalls
Music festivals
Nightclubs
Parties
Plays
Theatre
Movies
Action movies
Animated movies
Anime movies
Bollywood movies
Comedy movies
Documentary movies
Drama movies
Fantasy movies
Horror movies
Musical theatre
Science fiction movies
Thriller movies
Music
Blues music
Classical music
Country music
Dance music
Electronic music
Gospel music
Heavy metal music
Hip hop music
Jazz music
Music videos
Pop music
Rhythm and blues music
Rock music
Soul music
Reading
Books
Comics
E-books
Fiction books
Literature
Magazines
Manga
Mystery fiction
Newspapers
Non-fiction books
Romance novels
TV
TV comedies
TV game shows
TV reality shows
TV talkshows
Family and relationships
Show Family & Relationship Interest Targeting Options
Dating
Family
Fatherhood
Friendship
Marriage
Motherhood
Parenting
Weddings
Fitness and wellness
Show Fitness & Wellness Interest Targeting Options
Bodybuilding
Dieting
Gyms
Meditation
Nutrition
Physical exercise
Physical fitness
Running
Weight training
Yoga
Zumba
Food and drink
Show Food & Drink Interest Targeting Options (Alcohol, Beverages, Cooking, Cuisine, Restaurants)
Alcoholic beverages
Beer
Distilled beverage
Wine
Beverages
Coffee
Energy drinks
Juice
Soft drinks
Tea
Cooking
Baking
Recipes
Cuisine
14 Options – Choose Between: Chinese cuisine, French cuisine, German cuisine, Greek cuisine, Indian cuisine, Italian cuisine, Japanese cuisine, Korean cuisine, Latin American cuisine, Mexican cuisine, Middle Eastern cuisine, Spanish cuisine, Thai cuisine, Vietnamese cuisine
Food
Barbecue
Chocolate
Desserts
Fast food
Organic food
Pizza
Seafood
Veganism
Vegetarianism
Restaurants
Coffeehouses
Diners
Fast casual restaurants
Fast food restaurants
Hobbies and activities
Show Hobby Targeting Options (Arts/Music, Home/Garden, Pets, Social Issues, Travel, Vehicles)
Arts and music
Acting
Crafts
Dance
Drawing
Drums
Fine art
Guitar
Painting
Performing arts
Photography
Sculpture
Singing
Writing
Current events
Home and garden
Do it yourself (DIY)
Furniture
Gardening
Home Appliances
Home improvement
Pets
Birds
Cats
Dogs
Fish
Horses
Pet food
Rabbits
Reptiles
Politics and social issues
Charity and causes
Community issues
Environmentalism
Law
Military
Politics
Religion
Sustainability
Veterans
Volunteering
Travel
Adventure travel
Air travel
Beaches
Car rentals
Cruises
Ecotourism
Hotels
Lakes
Mountains
Nature
Theme parks
Tourism
Vacations
Vehicles
Automobiles
Boats
Electric vehicle
Hybrids
Minivans
Motorcycles
RVs
SUVs
Scooters
Trucks
Shopping and fashion
Show Shopping Targeting Options (Beauty, Clothing, Fashion, Shopping, Toys)
Beauty
Beauty salons
Cosmetics
Fragrances
Hair products
Spas
Tattoos
Clothing
Children’s clothing
Men’s clothing
Shoes
Women’s clothing
Fashion accessories
Dresses
Handbags
Jewelry
Sunglasses
Shopping
Boutiques
Coupons
Discount stores
Luxury goods
Online shopping
Shopping malls
Toys
Sports and outdoors
Show Sports & Outdoors Targeting Options
Outdoor Recreation
Boating
Camping
Fishing
Hiking
Horseback riding
Hunting
Mountain biking
Surfing
Sports
American football
Association football (Soccer)
Auto racing
Baseball
Basketball
College football
Golf
Marathons
Skiing
Snowboarding
Swimming
Tennis
Triathlons
Volleyball
Technology
Show Technology Targeting Options (Computers, Electronics)
Computers
Computer monitors
Computer processors
Computer servers
Desktop computers
Free software
Hard drives
Network storage
Software
Tablet computers
Consumer electronics
Audio equipment
Camcorders
Cameras
E-book readers
GPS devices
Game consoles
Mobile phones
Portable media players
Projectors
Smartphones
Televisions
Συμπεριφορές:
Automotive
Show Automotive Targeting Options (Motorcycles, New Buyers, New Shoppers, Owners, Purchase Type, etc.)
Motorcycle
New
Used
New vehicle buyers (Near market)
By Style
12 Options – Choose Between: Crossover, Economy/compact, Full-size SUV, Full-size sedan, Hybrid/alternative fuel, Luxury SUV, Luxury sedan, Midsize car, Minivan, Pickup truck, Small/midsize SUV, Sports car/convertible
New vehicle shoppers (In market)
Make:
39 Options – Choose Between: Acura, Audi, BMW, Buick, Cadillac, Chevrolet car, Chevrolet truck, Chrysler, Dodge RAM, Dodge car, Fiat, Ford car, Ford truck, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, MINI, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Subaru, Toyota, Volkswagen, Volvo
New vehicle shoppers (Max in market)
All
Style
12 Options – Choose Between: Crossover, Economy/compact, Full-size SUV, Full-size sedan, Hybrid/alternative fuel, Luxury SUV, Luxury sedan, Midsize car, Minivan, Pickup truck, Small/midsize SUV, Sports car/convertible
Owners
Aftermarket
Auto parts
Auto parts and accessories
Auto service buyer
Make
39 Options – Choose Between: Acura, Audi, BMW, Buick, Cadillac, Chevrolet car, Chevrolet truck, Chrysler, Dodge RAM, Dodge car, Fiat, Ford car, Ford truck, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, MINI, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Subaru, Toyota, Volkswagen, Volvo
Purchased
0-6 months ago
13-24 months ago
25-36 months ago
37-48 months ago
7-12 months ago
Over 48 months ago
Style
12 Options – Choose Between: Crossover, Economy/compact, Full-size SUV, Full-size sedan, Hybrid/alternative fuel, Luxury SUV, Luxury sedan, Midsize car, Minivan, Pickup truck, Small/midsize SUV, Sports car/convertible
Vehicle age
0 – 1 year old
11 – 15 years old
16 – 20 years old
2 years old
3 years old
4 – 5 years old
6 – 10 years old
Over 20 years old
Vehicle price
$20,000 – $30,000
$30,000 – $40,000
$40,000 – $50,000
$50,000 – $75,000
Less than $20,000
Over $75,000
Purchase type
Buy new (In market)
Buy new (Near market)
Buy new or used (In market)
Buy new or used (Near market)
Buy used (In market)
Lease (In market)
Used vehicle buyers (In market)
Style
12 Options – Choose Between: Crossover, Economy/compact, Full-size SUV, Full-size sedan, Hybrid/alternative fuel, Luxury SUV, Luxury sedan, Midsize car, Minivan, Pickup truck, Small/midsize SUV, Sports car/convertible
B2B
Show B2B Targeting Options (Company Size, Industry, Seniority)
Company size
1,000-4,999 Employees
10-49 Employees
100-499 Employees
5,000+ Employees
50-99 Employees
500-999 Employees
Less Than 10 Employees
Industry
33 Options – Choose Between: Agriculture, Business Services, Construction, Consumer Services, Cultural & Recreation, Education, Finance, Government, Healthcare, Hospitality & Travel, Insurance, Legal, Logistics & Transportation, Manufacturing, Media & Internet, Real Estate, Restaurant, Retail, Telecommunications, Wholesale Trade
Seniority
Executive/C-Suite
Mid-Management
Charitable donations
Show Digital Activity Targeting Options (Gaming, Facebook Page Admins, Browser, OS, Email, etc.)
Canvas Gaming
Average Engagement
Plays 0 out of 7 days
Plays 1 out of 7 days
Plays 2 out of 7 days
Plays 3 out of 7 days
Plays 4 out of 7 days
Plays 5 out of 7 days
Plays 6 out of 7 days
Plays 7 out of 7 days
Played game in last 14 days
Played game in last 7 days
Played game yesterday
Console gamers
Event creators
FB Payments (All)
FB Payments (Higher than average spend)
FB Payments (Recent)
Facebook Page Admins
Internet Browser Used
Primary Browser: Chrome
Primary Browser: Firefox
Primary Browser: Internet Explorer
Primary Browser: Opera
Primary Browser: Safari
Operating System Used
Primary OS Mac OS X
Primary OS Windows 7
Primary OS Windows 8
Primary OS Windows Vista
Primary OS Windows XP
Windows 10 is probably going to be an option soon…
Photo uploaders
Primary email domain
AOL Email Addressees
Apple Email Addresses
Gmail Users
Hotmail Email Addresses
MSN.com Email Addresses
Yahoo Email Addresses
Small business owners
Technology early adopters
Technology late adopters
Unity Plugin
Expats
Ολόκληρο το άρθρο www.contentharmony.com/blog/facebook-ad-targeting/
Financial
Show Financial Targeting Options (Banking, Investments, Spending Methods)
Banking
Credit union member
National bank customers
Regional bank customers
Investments
Full-Service Investors
Highly likely investors
Independent Investors
Likely investors
Personal investments
Real estate investments
Semi-Independent Investors
Spending methods
1 Line of Credit
2 Lines of Credit
3 Lines of Credit
4 Lines of Credit
5 Line of Credit
6 Lines of Credit
7 Lines of Credit
8 Lines of Credit
9 Lines of Credit
Active credit card user
Any card type
Bank cards
Credit card high spenders
Debit card
Gas, department and retail store cards
High-end department store cards
Premium credit cards
Primarily cash
Primarily credit cards
Travel and entertainment cards
Job role
Show Job Targeting Options
Administration and managerial
Blue collar and craftsmen
Corporate executives
Educators
Farmers
Financial professionals
Homemakers
Legal professionals
Medical professionals
Professional and technical
Religious
Retired
Sales and service
Self-employed
Student
White collar and clerical
Media
Show Media Consumption Targeting Options (Radio, TV)
Radio
Internet
Internet/Satellite
Television
34 Options – Choose Between: Action shows, Adventure shows, Animals shows, Auto Racing shows, Auto shows, Baseball shows, Biography shows, Children’s shows, Comedy shows, Cooking shows, Crime Drama shows, Docudrama shows, Drama shows, Educational shows, Entertainment shows, Health shows, Historical Drama shows, History shows, Home improvement shows, Horror shows, Law shows, Motorsports shows, News shows, Outdoors shows, Public Affairs shows, Reality shows, Religious shows, Romance shows, Science Fiction shows, Sitcom shows, Sports Event shows, Sports Talk shows, Travel shows, Western shows
Mobile Device User
Ολόκληρο το άρθρο www.contentharmony.com/blog/facebook-ad-targeting/
Purchase behavior
Show Purchase Targeting Options (Business, Buyer Styles, Clothing, Food/Drink, Health/Beauty, Home/Garden, Household, Kids, Pets, etc.)
Business purchases
Business marketing
Maintenance, repair and operations
Buyer profiles
Coupon users
DIYers
Fashionistas
Foodies
Gadget enthusiast
Gamers
Green living
Healthy and fit
Outdoor enthusiasts
Shoppers
Skiing, golfing and boating
Spa enthusiasts
Sportsmen
Trendy homemakers
Clothing
Men’s
Accessories
Big and tall apparel
Business apparel
Jeans
Men’s fashion & apparel buyers
Seasonal
Fall seasonal shoppers
Spring seasonal shoppers
Summer seasonal shoppers
Winter seasonal shoppers
Women’s
Accessories
Business apparel
Fine jewelry
High-ticket apparel and accessories
Jewelry
Low-ticket apparel and accessories
Luxury brand apparel
Luxury retailers
Mid-ticket apparel and accessories
Plus sizes
Women’s shoes
Womens fashion & apparel buyers
Young women’s apparel
Food and drink
Alcoholic beverages
Beer
Craft beer
Domestic beer
Import beer
Light beer
Premium beer
Spirits
Wine
Bakery
Bakery products
Beverages
Bottled water
Carbonated drinks
Coffee
Coffee (K-Cup)
Diet drinks
Energy drinks
Hot tea
Iced tea and lemonade
Juice
Non-dairy milk
Sports drinks
Cereal
All cereal
Children’s cereals
Fiber cereals
Hot cereals
Children’s food
Baby food and products
Children’s food
Children’s food and products
Condiments and dressings
Condiments
Salad dressings
Cooking supplies
Baking
Spices
Dairy and eggs
Cheese
Dairy free
Eggs
Milk
Yogurt
Fresh & Healthy
Fresh & healthy
Frozen food
Frozen appetizers & snacks
Frozen bread & dough
Frozen breakfast
Frozen desserts
Frozen entrees
Frozen ethnic foods
Frozen fruit
Frozen meats and seafood
Frozen pasta
Frozen pizza
Frozen vegetables
Ice cream and novelties
Grocery shopper type
Premium brand groceries
Top spenders
Health food
Diet foods
Fresh produce
Low-fat foods
Natural and organics
Home Cooking & Grilling
Home cooking & grilling
Meat and seafood
Meat
Seafood
Soup
Soup
Sweets and snacks
Breakfast bars
Chocolate candy
Cookies
Crackers
Granola bars
Non-chocolate candy
Peanut butter and jelly
Salty snacks
Vegetarian
Vegetarian
Health and beauty
Allergy relief
Antiperspirants & deodorants
Beauty products and accessories
Cosmetics
Cough and cold relief
Fragrance
Hair care
Health & wellness buyers
Men’s grooming
Oral care
Over-the-counter medication
Pain relief
Skin care
Sun care
Vitamins
Vitamins and supplements
Home and garden
Entertaining
Home improvement
Home renovation
Organization
Tools
Household products
Cleaning supplies
Food storage
Green cleaners and supplies
Laundry supplies
Kids products
Baby care
Baby toys
Children’s products
Pet products
Cat food and products
Cat owners
Cat products
Dog food and products
Dog owners
Dog products
Other pet products
Pet care products
Pet products
Purchase habits
Above average spending
Offline buyers
Online buyers
Purchase types
Appliances & accessories
Arts and crafts
Baby products
Beauty accessories
Books
Childrens apparel
Collectibles
Consumer electronics buyers
Cosmetics
Electronics
Gift products
Gifts and flowers
Gifts and party supplies
High-end home decor
Home furnishing and accessories
Home office
Low-end home decor
Men’s apparel
Music and videos
Restaurant
Fine dining
Mid-range restaurants/non quick serve
Quick serve restaurants
Senior products
Shoes
Small and home office products
Software
Specialty foods and gifts
Sports and outdoors
Tools and electronics
Toys
Travel supplies
Upscale travel and services
Women’s apparel
Sports and outdoors
Cycling
Fishing
Fitness
Golf and tennis
Hiking and camping
Hunting
Running
Winter sports
Store types
Department stores
Discount department store
High-end retail
Low-end department store
Luxury Store
Subscription services
Auto insurance online
Higher education
Mortgage online
Prepaid debit cards
Satellite TV
Technology
Kindle eReader
Use an eReader
Residential profiles
Show Residential Targeting Options (Length of Residence, Likely to Move, Recent Homebuyer, etc.)
Length of residence
1-2 years
3-5 years
6+ years
< 1 year
Likely to move
New mover
Recent homebuyer
Recent mortgage borrower
Seasonal and Events
Show Seasonal Targeting Examples
Baseball 2015
Basketball
The Big Tournament
Cricket 2015
Graduation
Graduates (2015)
Parents of Graduates (2015)
Hockey Playoffs
Professional Football
Travel
Show Travel Targeting Options (Business Travel, Casinos, Cruises, Timeshares, etc.)
All frequent travelers
Business travelers
Business travelers (International)
Business travelers (US)
Casino vacations
Commuters
Cruises
Currently traveling
Family vacations
Frequent International Travelers
Frequent flyers
Leisure travelers
Personal travelers (International)
Personal travelers (US)
Planning to travel
Intender – (Any Destination)
17 Options – Choose Between: Australia, Beach, Brazil, Dubai, England, France, Germany, Italy, Las Vegas, Los Angeles, Mexico, Netherlands, New York, Orlando, San Francisco, Spain, and Thailand.
Returned from trip 1 week ago
Returned from trip 2 weeks ago
Timeshares
Used travel app (1 month)
Used travel app (2 weeks)
[/s2If]
Στόχευση σύνδεσης:
Facebook Pages
People who like your Page
Friends of people who like your Page
Exclude people who like your Page
Facebook Apps
People who used your app
Friends of people who used your app
Exclude people who used your app
Facebook Events
People who are going to your event
Friends of people who are going to your event
Exclude people who like your page
